Arij Fatyma (born Aribah Fatima was born in North Carolina in November 1989, the second child and only daughter of Syed and Mehreen Jafri. She was raised in the United States until her muslim family returned to Karachi, Pakistan, where Fatyma attended secondary school, achieving the second position in Karachi board matriculation exam in 2005. In the first year of her career, Fatima has represented many brands, be it through commercials or print media.